ࡱ> &(%7 bjbjUU  97|7|COl````@@@8x t+20666=+?+?+?+?+?+?+$, /c+6"66c+``0x+6.``8=+6=+nq'`( X")3|@d@y( (+0+( //(````FACILITATOR INSTRUCTIONS MODULE 7 COMMUNICATIONS DESRIPTION This module is designed to provide an overview of the section communications, including both internal and external publicity, newsletters, web pages, etc. Exercises will lead participants through developing an audience message matrix, publicity plan, a sample press release, layout of a newsletter and modifying the Section Web Page Template. OBJECTIVE The attendee will be able to: Prepare an audience message matrix Prepare a Publicity Plan Prepare a Press Release Create a newsletter Create the layout and content for a section web page TIME DURATION The full version of the module is 2 -3 hours. A shorter version can be done by: Eliminate exercises This module is pretty condensed already and covers a lot of topics. To shorten, pick the topics that are of the most interest and concentrate on those. MATERIAL AND RESOURCES Communications module presentation slides National level audience matrix National level communication strategic plan Sample Newsletters (recommend Santa Clara Valley and others) Sample News Release Format Blank paper (can use flip charts or just 8 x 11) All files will be made available electronically. Files include this instruction sheet, the presentation slides and any handouts and materials. EQUIPMENT Flipchart and markers LCD projector or overhead projector METHODS The Trainer should thoroughly prepare by preparing notes and view graphs as needed. Make copies of reference and handout materials. Class lecture presentation of concepts and skills Interactive group discussions Exercise develop an audience message matrix do this as a group with flip charts Exercise develop a Publicity Plan do this as a group with flip charts Exercise Develop a sample press release small groups Exercise Layout a sample newsletter small groups, critique results Exercise Create the layout for a section web page EVALUATION An evaluation form is to be completed by each attendee. The Trainer is to submit to the Section Vitality Task Force Chair the following items: Registration sheet Evaluation forms Training report RECOMMENDED READING RESOUCE LIST http://www.101newsletteranswers.com/ MODULE 7: COMMUNICATIONS TABLE OF CONTENTS Seminar Outline Presentation Overheads Reference Material Handout Material COURSE OUTLINE TimeContent/TopicMethod/ProcessMaterial and Resources5 minutesIntroduction Registration Course Objectives Course OutlineLectureOverheads 10 minutesAudience message matrixLectureOverheads20 minutesDevelop an audience message matrixExerciseFlip chart and markers10-15 minutesPublicityLectureOverheads Flipchart and markers 10-20 minutesExercise Develop a Publicity Plan Set goals Develop strategies Develop a contact list Determine what should be publicized where Group Exercise Flipchart and markers Sample list of section events10-15 minutesExercise Prepare a Press Release Share results and critiqueLecture and Small Group ExerciseBlank Paper Sample News Release10-15 minutesTypes of communications and Newsletter LectureOverheads Boston Newsletter sample20 - 25 minutesNewsletter Exercise (10-15 minutes to layout the newsletter and 10 min to critique and share)Exercise (Small groups or individuals)Flipchart and markers or plain paper 10 minutesDistribution Lists Email Lists Phone TreeLectureOverheads 25 minutesSWE Section Websites LectureOverheads20 minutesWeb Page ExerciseSmall Group or Individual ExerciseBlank Paper or Flip chartsQuestions5 minutesEvaluationsEvaluation formsTOTAL: 150-180 min Society of Women Engineers Section Vitality Training Modules  PAGE 1  EMBED Word.Picture.8  "01<_mnr & b j C h ) 8 s S%& *A»jm> UVmHnHu jU0JmHnHu0J j0JUjUmHnHu5CJ B*ph B*ph5B*CJph<CJCJ B*CJphOJQJCJ5CJ 9"1<=)^_mnpqr & F  & F$a$Cr<W  & ' = a b j k % C  a  & F & F & F 2 3 F W g h   ) 8 = K Z r $If & F & Fr s } QlKKAAAK & F $If$If$$Ifl      \H#       t(0H$4 la ff<$$Ifl      \H#  t0H$4 la$If 2;RSaks}ff`$$Ifl      \H#  t0H$4 la$If %&8Nl h$If^h & F $If$If lm{ 19l8fffffflfff$If$$Ifl      \H#  t0H$4 la 9C\]mff$$$Ifl      \H#  t0H$4 la$If %8DOWabcnQ$$Ifl      \H#  t0H$4 la$If & F $If  !$If n\p\8$$Ifl      \H#  t0H$4 la h$If^h$If  )U$$Ifl      \H#  t0H$4 la$If$If  !$If )*2>?@ABCl`fffffld__$a$$If$$Ifl      \H#  t0H$4 la $a$/ =!"#$%nŤFD3{GPNG  IHDR'#gAMAPLTEٟ pHYsodcIDATx6qB%_ _$sxK)2"O>sŕ,\1Q.f?އH UrJw.-Bη=btw[`¸.?3ڜ^sT70Fj4MJGJ5CKH{ﮉ/Ht6]f r0+5AHv 沃Tl&0]WW ivboH-p>R /;$BvaO0ECLabkh/tΨBZ&__@{)`ZWcWҿD_-ɧ'=tn<0mZ 9*#^sDRxoS^q3 5l'lNY8tS)!^(R#%јVj^dE  YVp =ҹC83>Lt=dq!ECS`گAӌVGu?E?ҟE+ZxV* }9&nTERGU -Jï!ʪp؍+-?GϷt,5NIe5|+P|O厎xGSԍn8#/Oh6>)άD)D?Q?}+=oa+{c ׆E#zoҮvX~D<1L0sBy %c D?1=OFx5d8]p8kb ٓ=^k%tUo&Q,oh^lDhpX饊[,qRqu,RlNCͺoMfC-Wo L'fPy7mX`n uH-Y7AsU1b-uAlʴ\fYɗIyH:ʯUUYgccroUaD`»BL N'Qsŕ,\1Q.f?އH UrJw.-Bη=btw[`¸.?3ڜ^sT70Fj4MJGJ5CKH{ﮉ/Ht6]f r0+5AHv 沃Tl&0]WW ivboH-p>R /;$BvaO0ECLabkh/tΨBZ&__@{)`ZWcWҿD_-ɧ'=tn<0mZ 9*#^sDRxoS^q3 5l'lNY8tS)!^(R#%јVj^dE  YVp =ҹC83>Lt=dq!ECS`گAӌVGu?E?ҟE+ZxV* }9&nTERGU -Jï!ʪp؍+-?GϷt,5NIe5|+P|O厎xGSԍn8#/Oh6>)άD)D?Q?}+=oa+{c ׆E#zoҮvX~D<1L0sBy %c D?1=OFx5d8]p8kb ٓ=^k%tUo&Q,oh^lDhpX饊[,qRqu,RlNCͺoMfC-Wo L'fPy7mX`n uH-Y7AsU1b-uAlʴ\fYɗIyH:ʯUUYgccroUaD`»BL N'Q?@ABCDhGHIJKLMOQRSTUVWXYZ[\]^_`abcdefgRoot Entry F X")3)Data WordDocument 9ObjectPool`)3 X")3_1047377845 F`)3 )3Ole 1Table*CompObjh   FMicrosoft Word Picture MSWordDocWord.Picture.89q Oh+'0 ,8 T ` l x [(@(NormalCJmH <A@<Default Paragraph Font  l,b$ f{| @(  H  C A?B S  ?o 3 t@H@GTimes New Roman5Symbol3& Arial"h5UG6UG&!r0;Victoria GouldingVictoria GouldingObjInfo OlePres000$WordDocument 3SummaryInformation( =G bjbjَ ] kkk$pdnkI"kkk_k k Pu   jUmHN N!"""#"$"%n f{|PNG  IHDR7RgAMAPLTEK]2 pHYs+^IDATxv: D"1ZjK 1Ҏ؄4՗,σџ 8d>8,>bgiF ˷OK "LT3˲=9nFK Lp%Jֲ7җ{6!t\jSof\dD`QeFpB8QPeJX+!.sěQJkٓQ҈EB=-T\ȶ@ol}RAzIQ9h+Rtjϖ 뱓^kX/Wvu#ࢿȴm0ѭ$"+ 6ɎLϜ60F HfmJURowYZ!M8Ƕa¸j7Juw&eyu I`_Z1XB"pwz:[ ME8\ 3*0Մūϕ+ 2[{UMyA W)ZS&daEeN[H{】Ld Rq[bE}o/nie8>Ml|۟L8~ kV%VY:˔֨z*ܰ(?B㪖GF8d BF~~:h*ާ P,X0|;ڄO (=4pޜwiQ$>׾q{H 3%. 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