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The Society of Women Engineers would like to extend special recognition to the
sponsors listed below for their generous contributions to the 2002 Conference:
$20,000 + Sponsorships
The Boeing Company
Caterpillar, Inc.
ChevronTexaco
DaimlerChrysler Corporation
The Dow Chemical Company
DuPont
ExxonMobil
Ford Motor Company
General Motors
Goldman, Sachs & Co.
Kimberly-Clark Corporation
Lockheed Martin Corporation
Northrop Grumman Corporation
Raytheon Company
$10,000+ Sponsorships
Abbott Laboratories
Alcoa Foundation
Praxair
$5,000+ Sponsorships
BAE SYSTEMS North America
BorgWarner, Inc.
Cisco Systems, Inc.
Dell Computer Corporation
Hewlett-Packard Company
IBM Corporation
Lucent Technologies
Rolls-Royce
Sandia National Laboratories
Schlumberger
Verizon Wireless
General Information |
Sponsorship Opportunities |
Event Descriptions |
Call For Presentations |
Exhibitor Information |
SWE Magazine Advertising |
Available Downloads
For more sponsorship information, call 1-800-892-2858 or 630-271-8210.
GENERAL INFORMATION
SWE is a non-profit, educational service organization dedicated to supporting and encouraging women to
pursue careers in engineering and related technical and scientific fields. The volunteer efforts of
SWE are fueled by a nationwide network of members and student members who influence thousands of
young women to choose careers in engineering or to enhance their technical careers through professional
development and advanced education. Exhibitors at the 2002 SWE Conference will meet an impressive
cross-section of our dynamic and enthusiastic membership who represent the heart of the Society.
In addition, SWE Conferences draw non-member attendance from related technical societies and
technical women's groups and the local community, who are specifically seeking employment with
companies who actively promote diversity in their organizations. Be sure to visit the SWE web site
often at www.swe.org and, in particular, the strategic planning link to review
the society's mission, vision, and goals at http://www.swe.org/SWE/Strategic/.
Opportunities Available
SWE National Conferences provide sponsors opportunities for enhanced visibility in the engineering community
and the opportunity to attract diverse qualified employment candidates. Your sponsorship options include
Conference underwriting, exhibits, and advertisements.
Career Fair Benefits
Access to 3000 or more participants including students and working professionals
Access to undergraduate and graduate students for internships or permanent employment
Showcase your services and products
Added Benefits for Advertisers
Long Term Life - SWE attendees keep the Conference Program Book as a resource
Added recognition and visibility
Use the space to highlight your sponsorship of the Conference or to promote your Career Fair booth number
Use the space to highlight diversity in your workplace
Why Sponsor SWE Activities?
Visibility and exposure
Access to diverse, qualified employment candidates
Acceptance as a company supporting diversity
SWE would like to take this opportunity to thank all past supporters. Their generous contributions
have helped make the annual SWE Conference a success!

SPONSORSHIP OPPORTUNITIES
As
a sponsor for the 2001 SWE Conference, your organization will have visibility
and exposure across a broad spectrum of disciplines as well as to students and
working professionals.At any
sponsoring level, you will receive:
Special recognition in the official 2002 SWE Conference Program Book
Special recognition by signage in the lobby of the Cobo Conference/Exhibition Center
Special recognition in the SWE Pocket Guide, and an event publication, if applicable
Company sign recognition with logo for chosen event or additional recognition on item sponsorships.
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Recognition on the sponsored event (or item) where it applies
Two complimentary tickets to your company-sponsored event, if applicable
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All events unless otherwise noted are available for a minimum of 2
sponsorship opportunities.Some events have
the additional opportunity of exclusive sponsorship and are denoted by (*) All event choices are first
come-first served. See below for event
descriptions. In-kind donations and services are also welcomed.For more information, call 1-800-892-2858 or
630-271-8210.
$20,000 Sponsor
Exhibit Hall Lunch *
Conference Opening Ceremony * (4 sponsorships available)
Exhibits Opening Reception *
Networking Night *
Student Awards Event *
Ice Cream Social *
Explore Engineering Program *
Tote Bags (4 sponsorships available)
Program Tracks (3 Tracks in program, 2 sponsors each)
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$15,000 Sponsor
Achievement Award Reception *
Annual Membership Breakfast/Meeting
Career Resource Room *
Student Support Packages
SWE Awards Banquet
Board Meetings *
Conference Communications Onsite Support *(includes cellular phone rentals and operations room at
conference – exclusive sponsorship)
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$10,000 Sponsor
Badge Holders/Lanyards
Council of Section Representatives Meeting
Conference Program Guide (5 sponsorships available)
SME Bowl
Student Region Meetings
Team Tech Competition
Career Fair Guide (5 sponsorships available)
Technical Presentation Competition
Tour Bus Sponsor
A La Carte Lunch *
A La Carte Breakfast *
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$5,000 Sponsor
A/V Equipment & Conference Operations Room
Family Programs
Golf Tournament (1 sponsorship available)
Pocket Guide
Registration Area (3 sponsors
available)
People Mover Tokens
Shuttle Buses (4 sponsors available)
Speaker Ready Room
SWE Boutique
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DESCRIPTION OF EVENTS
A LaCarte Breakfast and Lunches
Sponsor prepared breakfast and lunches in an area displaying your company’s logo.
Sponsoring company may also provide containers with company logo.
Achievement Award Reception
This event honors the recipient of the Society’s highest award.
Annual Membership Meeting/Brunch
The Society’s official membership meeting where new
officers are inducted, Section awards are given, and other business is
conducted.
Audiovisual Equipment and Committee Operations Room
Sponsor the
audio/visual requirements for the
Conference
as well as the
Conference
operations room.
Badgeholders/Lanyards
Receive
high visibility as each attendee wears your company logo throughout the
Conference.
Board Meetings
The
Society’s first fiscal year Board of Directors meeting and Board ofTrustees
meeting, including food and beverage.
Career Fair Guide
A guide including exhibit location and company summary.
Conference Program Guide
A guide for the conference schedule, program/event descriptions and speaker
summaries.
Career Resource Room
Computer support provided for students to create/update resumes as well as other
resources available to all attendees.
Conference Opening Ceremony
This evening event is the official opening of the conference.
It will feature a multi media presentation
by a nationally, well known speaker and finish with a ribbon cutting ceremony
Council of Section Representatives Meeting
This meeting is where SWE representatives from all over
the country meet to determine SWE’s future plans & policies.
Beverages and appetizers are provided.
Exhibit Hall Lunch
This is the official
Career Fair lunch held in the exhibit hall for all attendees.
Exhibits Opening Reception
This evening event immediately follows the Opening Ceremony and will take place in
the Exhibits and Career Fair.
Attendees enjoy hors d’oeuvres in-between visiting exhibitors.
Explore Engineering Program
Introduce a new generation to engineering and technology as pre-college students, their
parents and teachers attend interactive events
Family Programs
Introduce our youngest Conference attendees (school age children) to the wonders of engineering and science in
this program of activities and tours.
Golf Tournament
Attendees will enjoy 18 holes of tournament golf at a local Detroit Golf Club. Breakfast and lunch provided.
Ice Cream Social
A tradition for many years, this event offers a night of entertainment for all of our attendees.
Networking Night
This event is an entertaining networking activity and dinner that will be held offsite.
Open Technical Exchange Exhibits
This event will highlight poster format presentations and interactive demonstrations for attendees
Open Technical Exchange Lunch
All attendees are invited to this lunch held during the Open Technical Exchange exhibits.
People Mover Tokens
One of the transportation options between the hotel and conference center is the Detroit People Mover, a monorail system. Your company can sponsor tokens for each attendee.
Pocket Guide
This guide is the smallest, but most useful, version of the Program Book.
Program Tracks
Each of 3 tracks: Orchestrating Your Career, Harmonizing Technology, and Painting The Future consists of paper presentations, a panel discussion, workshops, and seminars.
Registration Area
Signage recognizing your company will be in a central location for the entire week.
Shuttle Buses
Receive company recognition on buses used to shuttle attendees to/from the hotel and Convention Center.
Speaker Ready Room
Sponsor the speaker preparation room.
Student Awards Event
This dinner event will include a professional presentation of the student awards and scholarships that will keep the audience engaged and entertained.
Student Region Meetings
There are 10 region meetings at which students network and conduct SWE business.
Student Support Packages
Company support will be targeted to enable more students to attend conference and attend more events during conference. Support packages can pay for travel expenses, lodging and/or event tickets.
Subject Matter Expert
(SME) Bowl
Five-member teams of students from each of the Society’s ten regions will compete in a college bowl atmosphere answering science, math, and engineering questions.
SWE Awards Banquet
This elegant banquet honors the recipients of the
Achievement, Resnik Challenger Medal, Upward Mobility, Rodney D. Chipp, and Distinguished New
Engineer Awards.
SWE Boutique
Sections from across the nation merchandise their products in a central location near registration.
Team Tech Competition
This event emphasizes the key role of teamwork and involves industry in the engineering educational process. Teams of students present their final project report and compete for prizes.
Technical Presentation Competition
This event highlights presentations of the best student technical paper chosen from each of the Society’s 10 regions.
Tote Bags
Display your company logo on each tote bag carried by all attendees.
Tour Bus Sponsor
Receive company recognition on every bus used for sightseeing and technical tours.

CALL FOR PRESENTATIONS
We invite our sponsors to participate in our 2002 Conference Program, which will be held at the Cobo Conference/Exhibition Center October 9-12, 2002 in Detroit, Michigan.
Deadline: January 1, 2002. SWE will confirm your presentation acceptance by April 12, 2002.
Topics that we are currently looking for presentation participants are:
Orchestrating Your Career
Picturing Diversity
Creative Coaching Techniques
Inventing Leadership
Maximizing Mentoring
Targeted Development
Dual Careers
The Changing Face of Academia
Launching Your Own Business
Careers in Local Government
Work/Family Integration
The Art of Negotiation
Transitioning to Management
Effective Memory Principles
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Time Management
Effective Meetings
Networking Skills Development
Effective Communication Skills
Marketing Yourself for Career Success
Leadership Strategies
Workforce Development
Mid Career Changes
Influential Leadership
Financial Management
Self Defense
Kick boxing
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Harmonizing Technology
Information System Waves
Environmental Challenges
Process Engineering
Mastering Medicine
Food Science
Quality Management Systems
Transportation Design
Urban Planning
Innovative Materials
Ergonomics & Optimization
Shaping Technology & Society
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Creative Web Applications
E-CommerceMarketing
Emerging Disciplines
Six Sigma
Technical Review Preparation
Patenting Your Invention
Medical Miracles
Genetic Engineering
Project Management
Change Management
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Painting the Future
Imaging Transportation in 2052
Implementing Alternative Fuels
Organizational Change
Office of the Future
Bridging Cultural Gaps
Legislative Initiatives
Future Engineering Workforce
E-Learning Strategies
CAE - Modeling Ingenuity
Emerging Quality Standards
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Engineering Research
Global Work Assignments
Virtual Reality
Breaking The Barriers
Financial Planning
Next Generation Engineers
Eldercare
Retirement
Women's Health Changes
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To qualify for a conference presentation, send a copy of the application and one-paragraph abstract
(no more than 50-60 words) to:
June Thompson, Conference Co-chair, 2002 SWE Conference,
P.O. Box 111,
Dearborn, MI 48121-0111
or fax to (208) 977-1865
Presenter should understand that SWE does not charge the participants for workshops. Therefore, we can only offer the following for workshops:
1. Standard room setup.
2. Standard Audio/Visual setup upon request, which includes overhead projector, slide projector, screen, and microphone.
3. Company publicity in our Conference program, if presentation information is submitted prior to the publication deadline.

SWE MAGAZINE ADVERTISING
Exhibitor Advertising will ONLY be available via the SWE Magazine.
Download the SWE Magazine Advertising Information (PDF) or read the details below.
Don't have Adobe Acrobat Reader (to read PDF files)? Get it here
free!
Conference Issue Advertising
SWE Magazine, the award winning, Official Magazine of the society will publish a special 2002 Conference Issue.
This issue will include vital conference information for all attendees and is the only publication that will include
advertising. Employers who wish to establish a competitive edge with the attendees will want to promote their
opportunities by advertising in this issue. The magazine will also be mailed directly to all 15,000 members of the
society, ensuring that your coverage of the society is complete.
Editorial Content
SWE Magazine's Conference Issue will focus on:
2002 Award Recipients and Scholarship Recipients
2002 Conference Highlights and Keynote Speaker Bios
Recent activities of the society
Reader Profile
SWE's diverse mix of professional women and men plus students ensures that your recruitment message will reach all
levels of hiring need. SWE members include prominent employees at major companies nationwide.
Among the largest employers of professional members are such leaders as Hewlett Packard, Boeing,
Lockheed Martin, Ford and Corning. SWE professional members are involved in over 80 SWE sections in the U.S.
and an active members-at-large organization worldwide. SWE student members are involved in 302 student sections at
leading colleges and universities in the United States and Puerto Rico.
BONUS: SWE's Online Career Fair and Job Postings
Your advertisement in SWE Magazine also includes a bonus web link from SWE's Online Career Fair,
as well as 1-4 job postings on SWE's JobMatch® service for ads that are at least 1/3 page.
The Online Career Fair is promoted in every issue of the magazine and is open to all visitors as a
resource to identify leading technical employers. All full-page advertisers have their logos on the Career Fair,
as well as a text link on the right. Advertisers with fractional pages receive a text link on the right that
appears in the appropriate category. Links remain live for two months and will connect to your homepage, unless
otherwise requested.
Advertisers will have their links housed in the following levels and receive postings, as follows:
Platinum Level
Full page advertisers
Includes four 30 day postings on JobMatch®
Gold Level
Half page and 2/3 page advertisers
Includes two 30 day postings on JobMatch®
Silver Level
One third page advertisers
Includes one 30 day posting on JobMatch®
Bronze Level
Quarter Page advertisers
To view the current SWE Online Career Fair, visit http://www.swe.org/careers/ads.htm.
SWE Heritage Club
The SWE Heritage Club is designed to recognize organizations that publicly support the Society by advertising in
SWE Magazine. It requires advertising with a full page in four of the five issues of SWE Magazine published annually.
Each SWE Heritage Club advertiser receives:
A listing on the first page of each issue of SWE Magazine.
Top logos on SWE Online Career Fair
Preferred positioning in the magazine
A commemorative plaque from SWE in recognition of the advertiser's support. This plaque will be presented in
Detroit at the SWE Conference.
Unlimited access to SWE Resume Database and JobMatch® posting services for a full year.
For additional information on the Heritage Club and the other issues of SWE Magazine throughout the year,
please call 770-442-3290.
Conference Issue Deadlines
Space is due August 12. Materials are due by August 19.
Advertising Rates
Black and White (Gross Rate)
| Full Page |
$4875 |
| 2/3 Page |
$3745 |
| 1/2 Island |
$3015 |
| 1/2 Page |
$2865 |
| 1/3 Page |
$2125 |
| 1/4 Page |
$1765 |
Color Charges (Gross):
2-Color Additional $795
4-Color Additional $1,195
Bleed Charge: 10%
Covers:
Back Cover (includes 4/C): $7679
Inside Front and Back Covers (includes 4/C): $7345
Additional Information
Published rates are 15% commissionable to recognized agencies. Payment terms are net 30 days.
Publisher reserves right to suspend agency commission for past due invoices.
Cancelled orders must be received, in writing, by the space deadline.
Cost of special handling of display ads, such as reshooting art to meet
standard requirements, typesetting or creating artwork, will be billed to the advertiser at cost.
Specifications (in inches)
| Size |
Width |
Height |
| Full Page (Bleed) |
8 5/8 |
11 ¼ |
| Full page (Trim) |
8 3/8 |
10 7/8 |
| Full Page (Live area) |
7 1/4 |
10 |
| 2/3 Page |
4 3/4 |
10 |
| 1/2 Page Island |
4 3/4 |
73/8 |
| 1/2 Page Vertical |
3 1/2 |
10 |
| 1/2 Page Horizontal |
7 1/4 |
5 |
| 1/3 Page Vertical |
2 1/4 |
10 |
| 1/3 Page Square |
4 1/2 |
5 |
| 1/4 Page |
3 1/2 |
5 |
Production Information
Black and white ads can be sent as camera-ready art or negatives. Velox or 600 dpi laser print acceptable.
Line screen 133. Match print or chromalin required for four-color ads. PMS color required for 2-color.
Electronic art: MAC-based QuarkXpress files only. Provide all support files. Do not nest EPS files in EPS files.
CMYK color breaks (no RGB images). Tiffs at 300 dpi. B&W line art at 1200 dpi. Provide a color proof for color ads.
Provide a laser proof for black and white ads.
Mailing instructions
Send all insertion orders, contracts and ads to: SWE Magazine, 2350 Cinnamon Ridge Road,
Charlottesville, VA 22901. Phone: 434-244-9776; Fax: 434-244-9767, E-mail: swe@unidiversity.com

Available Downloads:
Call for Presentation (PDF)
SWE Magazine Advertising Information (PDF)
Don't have Adobe Acrobat Reader (to read PDF files)? Get it here
free!

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All Rights Reserved.
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